Why now?
Several reasons …
FIRST, the small cap market is not so much tough — though it is that, too — as it is different, and the old ways of marketing don’t work so well. The hundreds of thousands of people who are still investing tend to be more careful, a lot less impulsive, and more concerned with a company’s potential over the coming year or two. They take a bit longer before committing to a company, but they tend to stay longer. Sauer is a good example.
SECOND, new technologies make it easier, faster, safer and more cost-effective to prospect for new shareholders. Now advanced Pay-Per-Click can target investors with a proven interest in investing in companies in your line of business.
THIRD, comparatively little investor marketing is now taking place … which means there is little competition with other small cap companies … which means that your message will stand out all the more forcefully.
FOURTH, active shareholders are a huge asset IF they are kept in the corporate loop, and made to feel wanted and important. When that happens, thse investors will usually hang on to their shares for a longer period, perhaps buy more of them, and generally help to crank up your company’s liquidity.
Bottom line? There are major advantages to being publicly-traded — and disadvantages, too. But since you are public, like it or not, you might as well take full advantage of your company’s status. As Sauer Energy proves, there MANY ways to benefit from investor marketing, and we’ll be happy to show you how.
Talk to us … learn more!
