How did Patrick Garrard and Richard Murdock help Sauer Energy take off like a rocket? And how did this young startup establish its own identity, from among from the  hundreds of other small and micro-caps?

The same answer fits both questions, and explains GM Investor Marketing’s modus operandi.

FIRST, we research a company’s hidden value — and it’s always hidden — looking for something to excite investors. No, there wasn’t anything hidden about Sauer’s wind generator, but its potential to be a global giant wasn’t so obvious. Would 5,400+ investors have bought their shares so quickly if the full potential wasn’t explained and publicized? Not a chance.

SECOND, we create a “Unique Selling Proposition” that defines the company and its marketing strategy in a few words. Without a good USP, nothing gets accomplished — which is why most small caps never get noticed. For investors, they’re money-losing duds.

THIRD, investors are always looking for something special or topical (in the news) … or a hot market sector … or (hopefully!) the Next Big Thing … or something. That’s how Sauer was presented: A grand vision … that fed investors’ imagination … that hinted at an investment grand-slam. And it worked.

Compare that to typical small cap marketing: It’s blah, and barely noticeable.

What about your company? Where’s the hidden value … what’s the potential … how far could it fly?