Here’s what every CEO, CFO and investor should know about today’s small-cap environment.
1. Contrary to popular thinking, there are still plenty of investors hunting for small and micro-cap companies with high growth potential. Sauer proves the point: If a company looks good … and the marketing presentation grabs people’s attention and makes sense … then investors will flock to that company. (5,400 new Sauer shareholders in six months prove the point.)
2. Astonishing new technologies are a real game-changer that favor young companies. Thus, now you can cost-effectively capture fresh investors … test concepts and headlines before a campaign is launched … establish a tight budget to account for every dollar … start or stop a campaign on a few hour’s notice … etc. A marketing revolution — and yes, it worked for Sauer.
3. Learn from Sauer AND Warren Buffett. The man from Omaha has repeatedly said that people who use a company’s product or service are a good bet to buy its stock, while shareholders are good prospects to become clients or customers. Proof? Sauer pulled in $60 million in new business from its investor campaign in the 1st half of 2011 — for something that was still a prototype, though fully tested — with ZERO dollars spent on product marketing.
Lesson to be learned? Forget the old ways of marketing a public company. Innovative new ideas and breakthrough technologies can do a lot more, in less time, for less money, with a lot less risk.
All of this is great — but here’s the icing on the cake:
Because of the economy and poor market conditions, there’s very little investor marketing taking place — which means very little competition. Seize the opportunity! To watch our Flash Presentation, CLICK HERE.
