“Google Finance is a great opportunity to reach a relevant audience while they engage with financial content. You can use the AdWords placement targeting tool to target Google Finance like any other site on the content network, with the exception of third party ads.”

Google Adwords’ Austin Rachlin notes that targeted display advertising in Google Finance can use new ad templates that have been made especially for Google Finance, complete with charts and calls to action.

Pinpoint ad targeting can increase revenue for Google, which has been cutting costs and expanding its contextual ad network .